Interactive advertising tips the scale toward the short-term, the click-though rate.

FORBES: Speed-Dating Is The Worst Thing That Can Happen To Your Brand

The Ospreys backs were starting to click, though, and Andrew Bishop did a fair impression of more lauded team-mate Gavin Henson - rested for this match along with skipper Ryan Jones - with a sublime pop-pass.

BBC: Ospreys 21-25 Munster

You must select menus and menu items with a center click instead of a left or right, even though they might serve the same purpose.

ENGADGET: Zune review

Right clicking requires a lifting of the left click finger, just like the Mighty Mouse, though all-in-all it feels much less frustrating to use than the Mighty Mouse, which almost seems to rage against the click at times.

ENGADGET: New iMac and Magic Mouse unboxing and quick hands-on

The review notes that all of the media player and internet controls are the same as the aforementioned device (Cover Flow, lists, zooming, etc.), though the touch allows you to "double-click" the button on the front of the device to bring up a music control-panel, no matter what application you're in.

ENGADGET: iPod touch gets its first review

Though YouTube began experimenting with clickable overlay ads on videos last year, users aren't likely to click on any ad that interrupts a video, says Forrester's Andrew Frank.

FORBES: Magazine Article