For anyone under the age of 20, the world being experienced is one where the internet has always existed, and where everyone who matters is only a click, speed dial or text message away.

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Martin says the two nice attributes of Pay Per Click are the speed and flexibility it offers.

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You sit down at your laptop, you type, it knows it's you through the way you type, the way you click, how you click, what speed.

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The financial media wants you to think you are missing out on something and that you need to tune in or click to get up to speed.

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