Another search engine is just a click away.

FORBES: Google, Facebook and Yahoo need to 'hold the government's hand' during privacy debate

Only 1% of visitors to a search-engine Web site typically click on those paid links running alongside the results.

FORBES: The Keyword Keeper

Last year, as a first step, the company began linking to partner websites like iLike and Pandora through its search engine, allowing people to stream songs with one click from its search page.

WSJ: Google Plans Music Service Tied to Search Engine

Microsoft hopes it will juice up the traffic on its search engine, ultimately improving how much it can earn from click advertising.

FORBES: Microsoft's Advertising Stunt