Yahoo's revenue from search ads has grown in recent quarters, benefiting from guaranteed payments from Microsoft, which shares ad revenue with Yahoo, and a rise in the number of times people click on the search ads.
The more demand for the search term, the more advertisers pay for each click on the ad that appears when users search for that term.
Every Windows Phone 7 Series phone will come with a dedicated hardware button for Bing, providing one-click access to search from anywhere on the phone, while a special implementation of Bing search provides intent-specific results, delivering the most relevant Web or local results, depending on the type of query.
ENGADGET: Windows Phone 7 Series is official, and Microsoft is playing to win
Opt for the plain results (click the Hide Personal Search button up there on the right), sign out of your Google account, or even delete it entirely.
FORBES: We Have Met the Evil and It Is Not Google or Apple: It Is Us
Candidates drawn to the page through ads, organic referrals or their own search then click on the tab to browse available jobs.
FORBES: With Facebook, Your Recruitment Pool Is One Billion People
When you click on one of the images from a search, Axis switches into browser mode.
FORBES: Yahoo Gets Into The Mobile Browser Business With Axis
Note to self: make sure to click on the 6th or 7th page of search results next time I Google a potential doctor.
FORBES: Online Reputation Managers Want To Help Remove Your Digital Tattoos
Since the average revenue per search is lower on the mobile platform, mobile search growth will continue to weigh on the average cost-per-click metric that Google reports for its business overall.
The company also said it would do a better job of restricting copyright violators on the Web from participating in Google's advertising network, and that it would take steps to make it easier for users to find and access previews of copyrighted material, such as songs or videos, on the first Web-search results page, rather than having to click on links to other websites.
WSJ: Google to Penalize Websites Flagged by Copyright Holders
Second, because display ads drive consumers down the funnel so that they click more on search ads and eventually become a customer, this process also increases overall ad cost due to additional search clicks.
FORBES: Search vs. Display Advertising: Which Promises More Bang for the Buck?
The general Google rule of thumb is that people tend to click on the first or second link that comes up in a search.
You can search for specific types of pictures or you can just click on the most popular pictures on the opening page and then just continue clicking on the "more shots like these" button.
Only 1% of visitors to a search-engine Web site typically click on those paid links running alongside the results.
Microsoft hopes it will juice up the traffic on its search engine, ultimately improving how much it can earn from click advertising.
These activities include web lead forms on the corp site and key landing pages, pay-per-click (PPC) programs, organic search strategies and email campaigns that leverage keywords that lead to specific landing pages.
FORBES: 5 Disruptive Essentials of a High Velocity Sales Model
应用推荐