That ad spending was narrowly targeted, mostly invested in pay-per-click ads on sites like Google and Yahoo.
For example, if you spend more money on pay-per-click ads today, how much revenue will come next quarter?
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For Google, whose revenue mainly comes from pay-per-click ads, a focus on in-stream ads would be a new tactic.
Those pay-per-click ads accounted for 44% of online ad spending in the first half of 2008, up 3% from the first half of last year, while spending on banner ads stayed flat at around 21% of the total.
To be sure, the move toward search ads isn't strictly new, argues eMarketer analyst David Hallerman--the trickle of advertising funds from banner ads to pay-per-click search ads has been a slow process, he says.
However, users are unlikely to click on ads until they have completed their queries.
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Koretz and others say social network members want to share messages and photos with their friends, not click on ads.
But roughly 15% click on ads when getting news on one of the mobile devices and about 7% actually buy something.
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Bloggers make money if their consumers click the ads on their sites.
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This matters not least because frequent users are the most likely to click on ads and to splash out on virtual crops and other gaming paraphernalia.
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Half of those who use the site daily say they wouldn't make a purchase through it and 57% of all users claimed they never click on ads or other sponsored content.
But it is still a breach of the terms of almost all advertising networks, encouraging people to click through ads just for the same of garnering the revenue from their doing so.
Facebook members can also click on ads for information on why they were targeted and can opt out of future ads from that specific advertiser or from receiving all targeted ads from each data partner.
Targeted ads helps increase the click through rates of the ads, which help the advertiser in realizing higher conversion rates.
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Second, because display ads drive consumers down the funnel so that they click more on search ads and eventually become a customer, this process also increases overall ad cost due to additional search clicks.
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They're even asked to revamp wording if less than 0.5% of viewers click on their ads.
They need to actually click on the ads that appear on the right-hand side of their pages.
People click on those ads a lot more often than non-social ads.
This is because most people click on mobile ads by mistake.
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The company may get money from advertisers, but it needs to keep the users who click on those ads engaged, active and happy on the network.
Similarly, a recent Harris Interactive survey revealed that more than half of US smartphone owners state they click on mobile ads by mistake more often than they do on purpose.
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These findings mirror the results of a December 2010 Harris Interactive survey, which found that half of smartphone users in the U.S. said they click on mobile ads by accident more often than they do on purpose.
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One of its creators, Maria Mandel, the executive director of digital innovation at OgilvyOne, points to a Mobile Marketing statistic that mobile banner ads have a higher click-through rate than Internet banner ads--2% vs. 0.15%.
The move echoes a similar confirmed-click format on text ads instituted several years ago.
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By contrast, many traditional banner ads get click rates of just 0.3%.
If you are known as a quality content provider, customers are more likely to click on your brand ads later.
Facebook currently keeps information about which ads users click on indefinitely.
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Yahoo's revenue from search ads has grown in recent quarters, benefiting from guaranteed payments from Microsoft, which shares ad revenue with Yahoo, and a rise in the number of times people click on the search ads.
The AdMob buy and an October launch of Campaign Insights, a data compiling tool that helps marketers track how often consumers are searching for terms and which ads they click, is part of a broader strategy at Google.
She says that new mail client has fewer ads but higher click through rates.
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