"In the majority of cases, lift in click-through rates ranged from 2% to 15%, " he says.
WSJ: Google Requires People to Use the Google+ Social Network, Gains Ground Against Facebook
Banner ads, back when they premiered in 2000, boasted a click-through rate of nine percent.
FORBES: Selling Out Or Growing Up? Why Paid Social Media Is Set To Surge
Robertson is amassing a trove of statistical insights into search behavior and resulting click-through rates.
E-mail marketing, by comparison, has an 11% click-through rate and a 4% average conversion rate.
Indeed, the click-through rate on Facebook ads in the U.S. almost doubled from the second quarter.
Revenue per search equals the click-through rate (CTR) multiplied by the cost per click (CPC).
FORBES: Another Reason To Keep Using Google Fuels A Run To $675
There have been many others talking about the better click-through rates for mobile compared to PCs.
FORBES: Why The Higher Click-Through Rates for Mobile Ads Which Facebook Touts Mean Nothing
Marc says he is seeing14% higher ROI, 3.3 click-through rate (CTR), and 46% lower costs overall.
FORBES: The Secret to Acquiring Profitable Customers on Facebook
Google's share price tumbled after it posted a decrease in revenue from click-through advertising on its sites.
First, it seemed to be excellent anecdotal confirmation that Twitter links really do have a terrible click-through rate.
The study found that the average Facebook metrics are a 1% click-through rate and a 2% conversion rate.
The chart below shows average click-through rates on links shared on Facebook by hour and day of week.
FORBES: What Are The Best Times To Share On Facebook and Twitter?
Let me answer a question with a question: when is the last time you read a click-through license agreement?
You should set up a few core metrics to track and optimize, including open rates, click-through rates and churn.
FORBES: Three Steps To Building The Right Audience Through E-Mail
The 7-inch Kindle Fire has significantly higher click-through than the 10-inch Samsung Galaxy Tab 10.1 or the iPad 3.
Both the iPhone and iPad had significantly higher click-through rates than Android devices.
FORBES: iOS and Android Fourth Quarter Mobile Apps Ad Metrics
It currently gets its revenue by taking a cut of click-through App Store purchases and selling sponsored links to game developers.
For big corporate accounts like Dow Chemical, Google account executives continually recraft the message, like a haiku of commerce, aiming to maximize the click-through.
This is a small step and a tiny segmentation but it has led to amazing click-through and open rates and happier customers.
With minimal ad spend, you prove whether there would be interest in your product by getting actual signups and analyzing click-through rates.
FORBES: First-Time Founder Seeking Technical Talent? 5 Tips To Position Your Startup
Click-through rates (CTR) are 40% lower on Facebook than on the Web.
FORBES: Facebook And The Web: A World Apart, At Least For Retargeted Ads
Since websites optimized for mobile devices have 11.5 percent higher click-through rates, mobile-optimization is a must for businesses with an effective online presence.
Fewer than 1% of all ads get a follow-up "click" for more information, and this "click- through" rate has fallen sharply this year.
The number of searches conducted on PC-alternatives like mobile phones and smartphones can lead to higher click-through rates, thereby driving revenue per search.
While display advertising revenue declined again this quarter, search advertising revenue increased marginally, driven by higher revenue per search and high click-through ratios.
FORBES: Yahoo Could Hit $18 If Thompson's Plans Show Results
Paid search efforts delivered impressive results as well, with an 89 percent increase in goal conversion rate and 44 percent increase in overall click-through rate.
FORBES: 'Make What Matters': Winning Rallying Cry from Makino
Not only will Facebook need to boost its click-through rate and get users directly to advertisers, it will have to add value while doing so.
Jiwire in its tests saw 3 times greater click-through rates than normal online ads through these ads, said David Staas, senior vice president of marketing.
The advertiser saw a click-through rate on the linking banner ad of 1.3%, which it says, is a higher rate than its standard banner ad.
FORBES: IPhone Interactive Video Ad Drives Ubisoft Game's Brand Awareness
As measured by click-through rates, Sponsored Stories in News Feed perform multiple times better on both desktop and mobile than ads in the right-hand column.
FORBES: Why The Higher Click-Through Rates for Mobile Ads Which Facebook Touts Mean Nothing
应用推荐