The Americans were then reduced to 13 men after flanker Todd Clever was sin-binned for persistent infringements at the breakdown.

BBC: SPORT | Rugby Union | Internationals | Ireland A start with win over USA

That clever marketing slogan, first invented in 1947 by De Beers's American advertising men and still used today, sells two dreams in one: that diamonds bring eternal love and romance, and that diamonds never lose their value.

ECONOMIST: THE DIAMOND BUSINESS