Over the weekend a clever bit of Googling by blogger Alex Wilhelm revealed that more than 6 million lists have already been created.
Yet the clever bit here is how it all unfolds.
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The clever bit (and forgive me - it's hard not to make this sound like a plug) is wrapped up in the software being worked on by a team of about 70.
The Twitter integration is the really clever bit, it seems to me, allowing users to bring the running commentary of the tweetstream alive in the conference hall. (In this sense, Holler Gram may be disruptive in more ways than the developers intended.) Does it have a future?
As if it hasn't already rubbed enough salt into Apple's wound, Samsung UK's also running new Galaxy S ads that take an indirect shot at the iPhone 4's antenna controversy with a clever bit of typography -- you can see the dirty work after the break.
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Then, in a clever bit of judgeship designed to avoid deciding the case on a broader constitutional basis than necessary, the court said since Prop. 8 only involved the use of a word and the state could have no compelling reason to deny one class of people the use of that word the voter initiative was invalid from the start.
Remember, Ford would stay in business, and with a bit of clever leadership, so would Chrysler.
"There's much new music which doesn't really sell mainly because there isn't any identifiable tune and is maybe a little bit too clever, " says Bill Holland, who is head of classics at Universal Records.
In Paris, she violates yet another social rubric by falling in love with a married man, a well-read, clever romantic who is also a bit of a cad.
As with all of us, sometimes, however, the pursuit of a clever line may stretch the truth a bit too far.
It's romantic, clever, beautifully achieved, imaginative and, a bit like ELO, the score has an effect on your emotions.
Of course, Sliderocket is pushing its software, but the question is a clever one, and the company and its marketers deserve high marks for creativity and a bit of summer fun.
If that leaves you feeling a bit deflated, you can take heart in that it would make the dots doodle a really clever pun.
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The lack of a front-facing camera might initially turn the confirmed socialite a little sour, but don't worry, you can still take those all important "selfies" with the clever self-portrait mode that we also saw in the 301 (the one that says "left a bit, right a bit").
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