Both Francis and Clevenger became experts in this marketing tactic when they worked for others.

FORBES: The Tortoise Is Still Right: Slow and Steady Can Win the Race

Eating pancakes at Barr's Cafe, Bob Clevenger, 67, a retired minister, says his main problem with Dukakis is credibility.

CNN: The Place That Picks Winners

Clevenger says the iPad is so controversial that a number of the people he interviewed refused to speak on the record.

FORBES: Does the iPad Change Enterprise Computing?

Clevenger provides some useful historical context, noting a Gartner report in 2005 which said the most important trend in IT was the consumer markets leadership.

FORBES: Does the iPad Change Enterprise Computing?

Clevenger cites the CIO of Hyatt on the value of the iPad and how his department embraced it, but leaves out any details of how it is being used.

FORBES: Does the iPad Change Enterprise Computing?

Slow and Steady Wins the RaceJana Francis and Rett Clevenger launched Steals.com in April of 2008, well before the rise of Big Boy daily deal sites, like Groupon and Livingsocial.

FORBES: The Tortoise Is Still Right: Slow and Steady Can Win the Race