Eventually, as scientific data established a clear correlation between smoking and lung cancer, the regulatory landscape shifted towards discouraging smoking.
It wasn't until Tarceva extended the lives of patients with non-small cell lung cancer that it became clear that OSI and Genentech actually did have a potential blockbuster on their hands.
However, he warned that if there were further, larger eruptions of ash, people with lung problems such as asthma should "stay clear of the ash" by staying indoors and wearing a mask.
It has been suggested in previous studies that there could be a link between impaired lung function and a negative effect on the thinking processes, but it is not clear what the mechanism for that might be.