The idea is if you are clear and define what your brand is, it should be clear everywhere.

FORBES: Homecoming for Mazda's New Ad Chief

As he stands for a second term in office, he is yet to define clear-cut plans, for the economy of Iran, let alone reforms.

BBC: Is reform possible in Iran?

When Brazil became a democracy again it managed to keep the army out of politics but did not define a clear new role for it.

ECONOMIST: A philosopher redesigns an army

What he must do, though, is define a clear philosophy and identity that will give voters a sense of what they are voting for and help shape Conservative policies.

ECONOMIST: British politics

But he seems like a man who would seek to define a clear message, tackling problems with a stern glee, a missionary zeal to challenge a world he feels has gone badly, sadly wrong, and that needs to be re-made in God's image, with the authority of Rome.

BBC: Pope: Will Canadian Cardinal Marc Ouellet be chosen?

Can you define that in any more clear terms as far as the deadline?

WHITEHOUSE: Press Briefing

It was clear from these events that Africa had to define a new path that did not require classical foreign assistance.

FORBES: Africa And Obama: What The Continent Should Do In His Second Term

But the first step in a decision reset is to define the what: Is it clear to everyone what decision they need to make?

FORBES: What Are We Deciding?

All this business about the McCain ads with Paris Hilton and the Internet ad he has with Charlton Heston as Moses are attempts to define Barack Obama before the people are clear who he is, and really, it's McCain's only shot.

NPR: Analysis: Congress And The Cost Of Energy

Ms Asher does very well to define a real problem, but the solution to it may be less clear-cut than she suggests.

ECONOMIST: Who looks after the children?