It is not a clean product by any means so step two is cleaning it up (step one is the use of molasses since it is a by-product).

FORBES: DON Q: SUSTAINABLE LIQUOR

When vetting companies for our portfolios, our seven-member investment committees look closely at their eco-credentials: hunting for positives (such as recycling programs, clean energy initiatives, an earth-friendly product line) and screening for negatives (toxic emissions, hazardous waste liabilities, harmful community impact).

FORBES: Brent Kessel

They should oblige people who create waste to clean up after themselves and ideally ensure that the price of any product reflects the cost of disposing of it safely.

ECONOMIST: Talking rubbish

He says, we're putting aside 5 percent of our gross domestic product in research and development -- 3 percent of it in clean energy.

WHITEHOUSE: Education, Innovation & The Economy

Given my passion for clean windows, you might think that I'd regard Mr. Savadian and his product as saviors of a sort.

WSJ: Urban Gardner: The Joy of Clear Glass

One month after the merger announcement, Robison, Executive Vice President Clarke and a few other execs entered a "clean room, " where 10, 000 decisions about the new company, from what product lines to keep to which pension plan to use, would be made ahead of the merger's approval.

FORBES: Magazine Article