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The classic Israeli cases would be Fiverr.com, Wix.com and the likes.
FORBES: The Start-Up Nation Must Grow Up
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But I think that when we look back at the history of the e-book market one of the classic business school cases is going to be how stupid it was for publishers to sue Google.
FORBES: Tim O'Reilly on Piracy, Tinkering, and the Future of the Book
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In addition to their classic elegance, the cases protect your QUE from dust, scratches and everyday wear and tear.
ENGADGET: Plastic Logic debuts QUE proReader, shows off truVue publications
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In all of these cases, Google has engaged in classic predatory behavior.
FORBES: The Google Reader Redesign is an Ugly, Lonely User Experience
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The reader may be entertained, but can also lose faith in the seriousness of the work, and in most cases will find it hard to assimilate it into his own world, as one does with classic works.
WSJ: A.B. Yehoshua, Author of Mr. Mani, on the Limits of Imagination | Word Craft