Mercedes-Benz is hammering the starting price point for CLA Class because the car gives the brand its most credible chance ever to score some serious market share among American Millennials.

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Mercedes-Benz has left no camera angle to chance in its attempt to ensure saturation coverage of its sponsorship of the Super Dome and its embrace of the Big Easy that has included using the city as the location for the Super Bowl ad for the CLA Class.

FORBES: Mercedes-Benz Sees Big, And Easy, Branding in New Orleans

The German luxury automaker is about to launch its most affordable car ever, the 2014 CLA-Class.

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The sinewy sports car provides a glimpse at the architecture for the production version of the Mercedes-Benz CLA-Class due to debut in 2013.

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The CLA-class is designed with the younger, prospective owner in mind.

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Besides the CLA, Mercedes will also introduce the revamped E-Class this year.

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