The Foodys ended up selling enzymes to clarify apple juice, whiten paper, and give blue jeans that stonewashed look, without the stones.

NPR: Canadian Dreams of Ethanol Distilled from Grass

Alas, as Jeffrey Lacasse of Arizona State University and Jonathan Leo of Lincoln Memorial University pointed out in a letter published in JAMA last October, Dr Robinson failed to clarify that important point in his paper.

ECONOMIST: Medical journals and ethics