It's a humid afternoon, and the biggest soccer superstar of his generation is sitting in a windowless room in the basement of a New York City loft, dressed in slim gray jeans and a white T-shirt revealing the dark sleeves of tattoos on his forearms.

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Jeff Mills is DJing in New York City on Oct. 13 at a private loft in Brooklyn.

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The following guest post is by David Drake, founder and chairman of LDJ Capital, a New York City private-equity firm, and of The Soho Loft Capital Creation Events, a global events and media company.

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The following guest post is by David Drake, founder and chairman of LDJ Capital, a New York City private-equity firm, and of The Soho Loft Capital Creation Events series, a global events and media company.

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Most rooms and the top floor Le Loft Bar and Lounge offer some of the best views in the city from its location just across the Danube overlooking the historic old city inside the Ringstrasse.

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She could have swung any other city, but relocating to NYC, even if you share a fourth-floor Bushwick loft with roommates, as Ms. Rush does, requires thousands of dollars in upfront rent and deposits, never mind the actual moving expenses.

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SoHo, a Lower Manhattan neighborhood now known for its boutique shops, art galleries and loft apartments, at the time was considered a grittier locale, where abandoned storefronts dotted the city streets.

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