He added that the CITV channel, launched in March, would "remain as the home of high quality kids programming".

BBC: Scene from My Parents Are Aliens (ITV plc)

Its broadcasting and online segment is responsible for commissioning and scheduling programs on the ITV channels, which include ITV1, ITV2, ITV3, ITV4 and CITV, as well as marketing and program publicity and online rights exploitation.

FORBES: ITV