How can CITOs organize the analysis of the portfolio and put it to work?
FORBES: How and Why Techies Must Lead and Manage IT Innovation
CITOs lack the temperament for the fuzzy world of business processes, and also lack the skills.
FORBES: Why CIOs Fail at Increasing Awareness Through Enterprise Architecture
What CITOs have not yet understood is that machine data can be a powerful window on customer behavior.
Our strong opinion is that CITOs need to take up the mantle of user-driven innovation, using a different paradigm.
FORBES: How and Why Techies Must Lead and Manage IT Innovation
In other words, CITOs may avoid taking the lead on enterprise architecture because it can lead to intense negative reactions.
FORBES: Why CIOs Fail at Increasing Awareness Through Enterprise Architecture
Machine data, which is produced by systems about detailed activity in large volumes, is something that CITOs know a lot about.
While it seems strange, most CIOs and CTOs (which I refer to collectively as CITOs) live in a state of limited awareness out of fear.
FORBES: Why CIOs Fail at Increasing Awareness Through Enterprise Architecture
CITOs are more comfortable running operations, evaluating technology, and developing new solutions than they are attempting to understand how and why the businesses use the systems they create.
FORBES: Why CIOs Fail at Increasing Awareness Through Enterprise Architecture
Marketing is something that CITOs do not naturally think about.
In other words, doing a good job of the analysis required by an enterprise architecture means that CITOs must escape the comforting cocoon of technology concerns, something that is never easy for them.
FORBES: Why CIOs Fail at Increasing Awareness Through Enterprise Architecture
Increasingly, I am finding that if CITOs spend just a bit of time thinking like marketers, taking time to understand the process of marketing, delving into marketing automation technology, and attempting to find sources of data that can be of assistance to marketers, the impact can be tremendous.
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