If you want to find information on the Citi Platinum Select MasterCard, for example, you first have to choose Citibank from a drop-down menu, and you then see the icons of eleven different Citi cards.

FORBES: Fed's New Credit Card Web Site Will Have Limited Effectiveness

The Citi Hilton HHonors Reserve Card from Citibank includes automatic Gold status, bumping you into preferred rooms and granting you Executive Lounge access at many Hilton properties.

FORBES: Sweet Dreams: Best Credit Cards For Hotel Rewards

The no annual fee Citi Hilton HHonors Visa Signature Card from Citibank offers a sign-up bonus large enough for a few free nights in most cities.

FORBES: Sweet Dreams: Best Credit Cards For Hotel Rewards

At minimum, Citibank should put enough truth in its promotions to call my card what it is: The Citi Semi-Cash-Back Card.

FORBES: Citibank Cash Back Credit Card Is No Cash Cow