Rip open a Cisco switch, an Apple iPod, an Xbox 360 or any big corporate disk drive and you'll find a Marvell chip inside.
Microsoft has scenarios of trucks loaded with thousands of servers pulling up to feed its data centers as needed, straight into a Cisco switch.
"Cisco has created the switch for the new virtualized data center, " says Cindy Borovick, an analyst with IDC.
Consolidating those three networking systems into one Ethernet network translates into a quick 5% to 8% energy saving in a company's data centers, according to a Bernstein Research report on Cisco's new switch.
Users will be able to make and receive calls from their Bluetooth-enabled mobile, Cisco Unified IP Phone, Cisco Unified Wireless IP Phone or Cisco Cius and can switch among the endpoints as they change location.
ENGADGET: Jawbone Icon for Cisco is the for-business Bluetooth headset compatible with VoIP phones
Just 15 days after the Bay news, Nortel announced a product that combines the features of a telephone switch with a Cisco-like ability to handle Internet traffic.
The central-switch business could rattle Cisco's hammerlock on wired networking, too.
But its massive bandwidth capacity--which Cisco says is 20 times that of any switch currently available--isn't the only thing separating the Nexus 7000 from its ancestors.
Indeed, and I do see a lot of savings and efficiency benefits in consolidating services on the Cisco comm servers allowing better subhost store-and-forward switch logic leveraging business process management minimizing installations and connections to myriads of web services and redundancies which often cause inconsistencies and even data integrity issues.
On Monday, Cisco announced the development of the Nexus 7000, a network switch that's capable of routing 15 terabits of data per second--the equivalent of moving the entire contents of Wikipedia in a hundredth of a second, or downloading every movie available on Netflix (nasdaq: NFLX - news - people ) in about 40 seconds.
Cisco Systems has announced it will be discontinuing its Flip video camera division to refocus on its switch business.
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