Release also suggested greater government intervention was needed, similar to the approach taken with alcohol and cigarette addiction.

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His lifetime consumption of tobacco is a single puff on a cigarette, his only alcohol intake a glass of champagne once a year.

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"There's more sponsorship happening for music and that's been good for me for sure, " he says, adding that many more alcohol and cigarette companies are putting big money into hosting events and throwing music events and dance nights.

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Or would warnings on bottles of alcohol, similar to those found on cigarette packets help raise awareness?

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Physical activity dropped by 40%, cigarette smoking increased by 16%, and drinking alcohol with regularity increased by 32%.

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According to data from the Alcohol and Tobacco Tax and Trade Bureau, cigarette shipments declined 4.5% in 2010.

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