Using his emotional reaction to a song, he will choose a predominant color and stick with it.

WSJ: Lighting Designer Al Gurdon: The Light Master of Super Bowl Halftime

Hillary Clinton invited supporters to help choose her theme song, and the Democratic Senatorial Committee is running a contest to design a new bumper sticker.

NPR: Mitt Romney Involves Supporters in Campaign Ads

The fact that she would choose this Gil Scott Heron song of all them - of his massive catalogue to cover - really says a lot about her really expressing something that is incredibly personal, which is about her own demons.

NPR: Soul Sides: A Love for Soul Music

Lala's current business model, which has changed almost as many times as Michael Jackson's nose, is to let you play a track once for free and then choose either to pay 10 cents for it as an unlimited-use Web song that lives online, or buy it as an MP3 download for 89 cents.

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