Choose a platform that integrates different stakeholders such as consumers, partners and so on.

FORBES: InfosysVoice: Choosing an enterprise-class, business-ready social media platform

Once you are confident in the message of your pitch, and have gone through your project checklist, you are ready to choose a platform.

FORBES: Navigating The Sea Of Crowdfunding: How To Pick The Right Platform For Your Brand

If a Korean service provider does not choose that as a platform, Samsung's ability to market its next-generation telecom products overseas will be hampered, says Eric Hong, Samsung executive vice president for marketing.

CNN: Stuck On the Runway

The important is not to choose the right platform, it is to build a consistent social architecture .

FORBES: An overview of the social media ecosystem