Girls and boys will perform similarly in earlier education settings, but once entering college, girls are less likely to choosea STEM field as their area of specialization.
"Parents have signed a form to allow their kids to go to afield trip and they have made sure to choose the right, safe toy for their children, " says Harel.
Cheng said participating companies or bloggers can choose to have messages displayed on their sites automatically or to field the messages on a case-by-case basis.