On the other hand, Apple limited its offering to one, initially, and was able to lure customers with clearly-defined choice based on distinguished features sets.
Two Pioneer-brand players and one Elite-brand unit take full advantage of HDMI 1.3a output capabilities along with unique feature sets that give consumers a choice for interactive home theater source needs.
But the government countered that 69 million television sets are not connected to cable or satellite, and that broadcasting is the medium of choice for children.
And within a year, even consumers who aren't interested in upgrading from analog to cable won't have a choice if they're buying a new set--the law requires retailers to only carry digital-capable sets by March 1, 2007.