Zajonc's own work relates to an idea called Wheeler's delayed choice experiment, which forms part of the basis for Lanza's idea.

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What will come of this experiment in school choice?

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Milwaukee's experiment has demonstrated that school choice improves all schools.

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In Milwaukee, the model city for vouchers, where a group of mainly poor black mothers convinced the city's Democratic establishment to experiment, supporters of school choice took over the local school board.

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The wine club can in fact be an excellent choice for an individual who wants to experiment with various styles of wine but has little to no time for browsing in their local wine shop.

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But within that basic framework schools should be given much more latitude to specialise and experiment, and parents should be given much more choice over where to send their children.

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Only time will tell but the Bradshaws remain determined to carry on with their experiment to see if buying British is a viable lifestyle choice for the future.

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However, it is a bold experiment in focusing on the ethical and moral, rather than narrative, impact of choice.

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In Prof Nicolelis' first experiment, the encoder rat got a bigger reward if the decoder also made the right choice, leading to two-way neural collaboration between the two rats.

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