Amedei, Tuscany's high-end chocolate maker, won't consider creating a special flavor or adding a certain ingredient.
He says Mary is "the most traditional chocolate maker in Belgium, " with some recipes dating back 90 years.
The world-renowned chocolate maker has surpassed expectations in each of the first three quarters of 2012, and will report again on January 28.
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If few people can name an Argentine multinational, that is because there are only two of them: Arcor, a chocolate maker, and Tenaris, a steel-pipe maker.
His successors, operating in a period when deconglomeration was more in fashion, unwound much of IC Industries, which later was renamed Whitman Corp. after one of its subsidiaries, the chocolate maker.
The downsizing, part of a restructuring at the 116-year-old chocolate maker, illustrates competitive pressures felt by Hershey as its rivals Kraft Foods ( KFT) and closely held Mars have gotten bigger through takeovers.
Mr Peltz might also campaign for a revival of talks with Hershey, America's biggest chocolate-maker.
Kraft is as keen to get hold of Cadbury as the British chocolate-maker is to resist.
Chocolate-maker Nestle and syrupy soda Sierra Mist also shot up the index after announcing new health initiatives.
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Consumers are spending less on discretionary items like chocolate bars and Hershey competes with giants Nestle, Kraft and Mars, which snapped up gum maker Wrigley in 2008, for those scarce dollars.
During World War II, Mr. Pietro Ferrero, a pastry maker, used hazelnuts, which were easily available in the Piedmont region of Italy, to extend his chocolate supply since cocoa was being rationed.
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