It's especially hard for a man who admits he has a sweet tooth -- "I might nick the children's chocolate or a cup of tea" -- and often succumbs to temptation.

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Back at the stables, over a cup of hot chocolate, Marteinn tells me that there are unexpected hazards for the unwary rider.

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But as the participants walked down the hallway, there were refreshments available with a choice of a decadent chocolate cake, or a cup of fresh fruit.

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Hours can tick by sitting at a window, hands warmed by a cup of hot chocolate, watching people in thick fur coats and hats wending their way through the wintry mists of the city.

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Why spend the night stepping over pools of vomit when you could watch the entire thing on television, from the comfort of your own home, with a steaming cup of hot chocolate in hand?

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Salespeople will even whip them up a frothy chocolate protein and carbohydrate shake or brew a cup of herbal tea.

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When he invites you to share his lunch with him, he beckons one of his assistants to mix an extra packet of chocolate protein powder with warm water in a Dixie cup.

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I've always believed in hot chocolate for dessert so long as it's ridiculously rich and served in a demitasse cup with something playful, like a peppermint stick.

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