By branching out and working with Cho as well as keeping a firm focus on deeper interaction with the customer in mind when it comes to the brand, Banana Republic could very well be leading the way for retailers to begin carefully considering the influencers they decide to partner alongside.
As a result, campus officials didn't send out an email alert about the first two killings until about the time Mr. Cho was preparing to continue with his carnage.
Cho grew up believing he would be an artist, but it was only after he picked out a book from his father's library that he was inspired to follow in his father's footsteps and become an architect as well.