It was founded by the late Mr. Chng Kee, a former soya salesman, who ran the business with his wife, a soya production operator.

CNN: Sin Hwa Dee facts

Mr. Chng's daughter Jocelyn first decided to introduce the company's products to the foreign market when she attended the SIAL exhibition in Paris in 1992, noting that there was a clear interest in Asian food.

CNN: Sin Hwa Dee facts

Sin Hwa Dee's first premix, the Laksa Paste, was launched into the food services market under the CHNG Kee's label in 1994, followed by the Kung Bo Sauce, the Black Pepper Sauce and their famous chicken rice mix.

CNN: Sin Hwa Dee facts