Last June, AMD's chips were in 34 of the top 500 supercomputers, while Intel's chips were in 284.
Later that year, Don Cruise, Chips's partner, told me Elvis had booked American Sound to record what would become his "From Elvis in Memphis" album.
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Pairing Intel or AMD chips with Nvidia's graphics chips in supercomputers (much as they are in personal computers) results in machines that are three times more efficient than ones that rely on CPUs alone.
Korean makers LGand Samsung--making CDMA phones with Qualcomm's chips--began bombing the U.S. with far cheaper models, undercutting Qualcomm's handset business.
Marvell's chips, which cost a few dollars each, typically feature what's called mixed-signal circuitry.
Because Intel's chips now cost less to produce, use less power and are manufactured more quickly, Kilroy's sales and marketing group can chase new markets.
Many saw that as an obvious nod toward IBM's desire to start putting more of its chips into Apple's Macintosh Computers.
During the chip recession of 1997-98, profits in Motorola's chips segment fell fast and far.
Transmeta's chips can be rejigged to emulate any microprocessor, or more than one at once.
To understand what is so clever about Transmeta's idea, it is necessary to recall how today's chips work.
Qualcomm's chips have an even broader reach, appearing in smart TVs, game consoles, home automation devices and even cars.
TI's chips are now in 50% of all cellular phones, 90% of disk drives and a full third of 56K modems.
Siano's chips can receive both satellite and terrestrial signals--an unusual combination that will eventually make the network more affordable, Ironi predicts.
But today's chips, storage, displays and connections have become so cheap that the coolest products are pitched first to consumers worldwide.
And transistor for transistor, Intel's chips may offer higher performance than Crusoe.
Motorola's chips are also programmed with algorithms to reduce noise and interference.
During the chip recession of 1997-98, profits in Motorola's chips segment fell faster and further than in any of its five business segments.
The four-year-old company's chips will appear first in the security-camera market this fall, finding their way to consumer cameras in a couple of years.
The wireless-technology firm challenged a June 7th ruling by America's International Trade Commission banning the import of new mobile phones that contain the company's chips.
Eventually, however, Kay said he sees Apple building "what I imagine is a slightly bigger version of the iPhone, or the iPod Touch" around Intel's chips.
The deal also puts pressure on rival chipmaker Nvidia (nasdaq: NVDA - news - people ), whose chipset business is heavily concentrated on AMD's chips.
Intel's chips are in the majority of personal computers, and it has been pushing a newer breed of portable PCs it calls Ultrabooks, some of which have touch screens.
The communications processor business includes the IXP family of network and communications chips used in networking products and Intel's Xscale application chips are used in cell phones, handheld computers, and smart phones.
Look at the prevalence of Wolfson's audio chips today, in everything from audiophile DACs to smartphones like the Exynos-powered Galaxy S III and Galaxy S 4, and it's hard not to be impressed.
Apple's sales boom has not directly benefitted Intel, which is not involved in producing chips for Apple's products.
It's a similar story with NVIDIA's Tegra 3 chips for smartphones and tablets, which, at 40nm, are numerically closer to 2011's processors than to newer 32nm and 28nm competitors.
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Sometimes you only know the day of the week by what's on the menu: Wednesday's curry night, Friday fish and chips, and on Sunday there's a traditional British roast.
Nooyi, who says she rarely exercises, eats three small bags of Lay's potato chips a day.
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