His fellow baseball legends--and fellow Yankees--Mantle, Lou Gehrig and Joe DiMaggio are also perennial blue chippers.

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Handyman favorites like snowblowers and riding mowers are there, but so are once-exotic machines like nailers and wood chippers.

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Historically, the annual income growth for blue chippers has benefited everyone--high, middle or lower first-round picks--pretty equally.

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For the chippers, this is a hack whose time has come.

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By breaking away and keeping their historic name and tourney site, this helps elevate the conference brand high above where it was headed given (1) the impending defections of blue-chippers ( Syracuse, Pittsburgh), heavyweights (Notre Dame), and highly profitable programs (Louisville), and(2) the impending additions of Central Florida, Houston, Memphis, SMU, Tulane and East Carolina.

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