I'm guessing Chip Kelly wanted a challenge.

WSJ: Chip Kelly: Torn Between Two Birds��Oregon Ducks, Philadelphia Eagles

The chip offers the processing power of second-generation Pentium M processors, with the power consumption of a cellphone chip.

ENGADGET: Apple prepping devices based on Intel's Silverthorne chip

"I'm from the same generation as chip tune artists, " says Mr Perich.

BBC: How computer games are creating new art and music