He aims to add the tagline "Hemi power" to ads for its vehicles, an effort similar to the "Intel Inside" tag that flags the Pentium chip in computers.
Transmeta has produced a chip for mobile computers known as Crusoe that is designed to use far less battery power than its Intel equivalent.
IBM's computers have authentication technology embedded on a chip installed in all its computers, said Clain Anderson, director of security solutions for personal computers at International Business Machines Corp.
Instead, it will look like any silicon chip as found in computers but "with an open window on the surface that will allow chemicals to transfer in and to be sensed by the system, " explained Dr Pearce.
This year, the most chip-hungry sectors - computers and mobile phones - remain in the doldrums.
PS2's central processor, a 128-bit microprocessor developed by Sony and Toshiba, has twice the raw number-crunching power of Intel's most advanced Pentium chip used in professional desktop computers.
Later in the week I spent a fascinating hour in the company of Matthew Applegate, better known as Pixelh8, as he explored the realm of chip tunes - music made from old computers - in a talk at Kettle's Yard gallery in Cambridge, part of their celebration of the work of John Cage.
Remember that Mac OS X, with its support for computers with more than one processor chip, was still in development and Mac OS 9 was still king.
Many eyes popped last week when word came that IBM (nyse: IBM - news - people ) would be presenting a paper on a new 64-bit PowerPC chip that it intends to aim at desktop computers and low-end servers.
MP3 (and other) file formats would combine with increasingly affordable home computers to gently, but definitively, chip away at the CD's monopoly, bringing us to the present day.
The dual-core Power6 chip boasts a top speed of 4.7 gigahertz, double that of IBM's previous Power5 and represents a next generation processor to the PowerPC, the chip that was previously used in Apple's Macintosh computers.
The university was the subject of a study in 2004 by computer chip maker Intel which showed how the use of notebook computers had increased from 1.2% of students in 1999 to 35% just four years later.
Sony worked with IBM and IBM used a version of the chip that they build into some of their mainframes and super computers, but then they actually added enhancements to it.
As well as being inside the PlayStation 3, the chip will also be used inside high-definition TVs and powerful computers.
BBC: The successor to the PlayStation 2 will be launched in 2006
Some of the world's biggest companies suffered huge falls this week, with Dell Computers down 28% for the week, leading computer chip maker Intel down 20%, and leading software makers Sun Microsystems and Oracle all dropping by more than 15% - losing billions of dollars in value.
According to the industry group, personal computers and mobile phones account for 60.0% of chip demand.
We think that eReaders and tablet computers could drive the next phase of growth in for memory chip makers.
Besides doing away with the need to use fiddly controls on handheld computers, mobile phones and music players, a speech-recognition chip would have other uses too: it could form the basis of a powerful, portable interpreting device, for example, or allow car drivers to change radio stations or operate navigation systems by speech alone.
Intel, the world's leading chip-maker, plans to make WiMax support a standard feature of most laptop computers starting in 2006 or 2007.
This year, Otellini could show up in San Francisco to toss Jobs a chip intended for inclusion in a variety of Apple mobile devices, including tablets, ultra-mobile computers and advanced versions of the iPhone.
He ran a spreadsheet and quickly figured out that if IBM made PCs based on the new Intel 386 chip, those powerful chips would begin eating like termites into IBM's expensive mid-range computers, which were enjoying absurdly fat margins.
应用推荐