Some newly-minted Chinese capitalists wear suits shinier than their shoes.

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Metersbonwe, a Chinese casual-wear fashion company, uses Western models to showcase their apparel.

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Chinese executives should at least wear long trousers, he reckons.

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"The Chinese are differentiating between wearing athletic versus casual wear day-to-day, " said William Shen, Hong Kong-based partner at private-equity firm Headland Capital Partners Ltd.

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The Fungs' focus on menswear makes sense as well-off Chinese men these days are growing savvier about what they wear.

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Air quality in Beijing and other Chinese cities reached hazardous levels during the winter, sickening residents and prompting many to wear masks.

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