Wealthy Chinese are famous for their preference for high-end Bordeaux wines, even if the food pairings with this classic are sometimes questionable.
They have huge economic growth but it hasn't resulted in patent filings overseas, for example, for many famous Chinese brands in overseas markets.
Robert De Niro is the latest star to have his hand and footprints set in cement outside the famous Chinese Theatre in Hollywood.
Later on, acquisitions made by Lenovo and others signaled Chinese companies were now securing famous foreign brands and technology.
When asked why this initial investment in the US failed, Craig Heisner, vice-president of digital operations, explains: "I don't think the original plan adequately presented the heritage of Li Ning as a major Chinese brand founded by a famous Olympian who rose to the top".
It mixes nicely turned capsule biographies of famous people with short sections on concepts that are important to particular schools of Chinese thought, as well as summaries of a few famous novels.
Still awaited is Hollywood's very own version of the Chinese actress Gong Li, now so famous in East Asia that she is endorsing products.
One famous retail acquisition last year was when Chinese electronics retailer Suning Appliance Co. acquired Laox, a consumer electronics chain with huge stores in Tokyo, Osaka, and other major Japanese cities.
But they encouraged the Chinese to adopt the tools of Tycho Brahe and other famous astronomers in the West.
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In the 1970s and 80s, Las Vegas grew at an astonishing speed, but the state of the global economy has seen the famous Strip temper its ambition and look enviously towards its Chinese counterpart.
Professor Lu Gusen, of Shanghai's famous Fudan University, is concerned that in the push for modernity, Chinese culture can be neglected.
Wynn Resorts owns some of the most famous and luxurious properties in Las Vegas but signs are pointing to further focus in the lucrative Chinese market.
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