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The Chinese Super League games dominate CCTV-5 (Sports Channel) and Chinese TV channels also show an extensive selection of top foreign soccer matches, including the UEFA Championship League, English Premier League, Italian Serie A and German Bundesliga.
FORBES: Why China Isn't At The World Cup
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In its distinctive Chinese form, calligraphy offers an important channel for the appreciation of traditional culture and for arts education.
UNESCO: Culture
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Lu Ang, a commentator at CCTV's tennis and golf channel, credits the record of Chinese players to the revamp of China's sports system, which now encourages more individual initiative and more international competition.
CNN: Chinese euphoria at women's double