Next door, Christine Baker, who oversees Big Sky's children's program, also promises small classes and something even more important to parents.

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For two days and two nights, she stupidly watched the sky, the clouds that passed before her, running the way the children of the village would doubtless run after her from now on.

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Sometimes the price was to admit Sky as an equity partner, as in the case of Nickelodeon, a children's channel.

ECONOMIST: Digital television

She will be joined by former Manchester United footballer Lee Sharpe, Sky News presenter Kay Burley and actress Clare Buckfield from the BBC sitcom 2 Point 4 Children.

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And he was ruthlessly protective of the brand, using his own paramours and children to play his compositions, acting as his own soundman and marketing his recordings only through Stockhausen Verlag, at sky-high prices.

ECONOMIST: Karlheinz Stockhausen