For now, women tell her to clear her head, to steady her hands or she'll gray a lock of the child's hair wherever she worries her own, imprint somewhere the outline of a thing she craves too much.
In place of the Funds, the government wants to introduce straightforward, tax-free Junior Individual Savings Accounts (Isas) which will lock in funds until the child reaches adulthood.
Pricing has not been set and it's entirely possible that 3D VoD titles will be free at first in order to build momentum and to ensure viewer lock-in of the all important child demographic.