Alongside the major actors are major brands who, on occasion, hand out gifts in Park City, which has led to accusations of the "Hollywood-isation" of Sundance - something John Cooper, the festival's Chief Programmer, says is unintentional.

BBC: Entertainment & Arts

PokerStars is run by Isai Scheinberg, a former IBM programmer, and his son Mark Scheinberg, although the company hired a chief executive in recent months.

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