The chief executive and head of product development at Genentech have led their biotech firm in a third banner year.

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Kadcyla, known as an "antibody-drug conjugate, " represents "a completely new way" to treat HER2 positive metastatic breast cancer, said Dr. Hal Barron, chief medical officer and head of global product development for Genentech.

CNN: New late-stage breast cancer treatment approved

Bob Lutz, formerly chairman of the firm's North American operations and global product-development chief, is to concentrate on the latter role.

ECONOMIST: Dazzled by the rising sun | The

He has held a variety of positions in the publishing industry including product development manager, editor-in-chief and most recently associate publisher at O'Reilly Media.

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He is one of the chief architects of Schwab's option trading platforms and analytics tools, focusing primarily on public relations, client education and product development.

FORBES: Randy Frederick