In the second half of 2010, September, Nokia (NOK) named Stephen Elop, a former Microsoft (MSFT) employee and someone with a strong knowledge of the US software market, as its newest chief executive officer.
"We've seen the growing popularity of communication apps on smartphones but we believe we've gone one better with Tu Me using our knowledge and insights of how people use their devices, " said Telefonica Digital's chief commercial officer Stephen Shurrock.