But a good brand is a deeply held feeling about the way things ought to be, and its chief cornerstone is the person I ought to become.

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David Hefty, chief of Cornerstone Wealth Management, says the benchmark Dow Jones industrial average could tumble below 5, 000.

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According to Stephen Xavier, career coach and chief of Cornerstone Executive Development Group, baby boomers number 76 million and Gen Xers count just 41 million.

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