"The enthusiasm has been beyond our expectations, " says Lee Ik Chi, chairman of Hyundai Securities.

CNN: DREAMS AND CONTROVERSY

Old-timers Lee Trevino and Chi-Chi Rodriguez pop into mind with their comic patter and dramatic flair (Rodriquez was famous for his routine of waving his putter at the hole after sinking a putt and then thrusting it into an imaginary scabbard on his hip).

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