Women shop more on Chegg, which offers textbook rentals on college campuses across the country.
At Chegg, we are building a student graph centered around you, as a student.
How do you see that and what does that mean for a company like Chegg?
Later, they can sell their copy back to Chegg if it's in "very good or better" condition.
These learnings helped me direct the Chegg team to do a really great job in a single vertical.
In the case of Chegg, we look at it and we say, what is unique about what we do?
Chegg recently acquired college-centric online social platform, CourseRank, which allows students to rank and comment on institutions, professors and classes.
Companies like CampusBookRentals and Chegg have built multimillion-dollar businesses on the model.
FORBES: Looking For A Nice Annuity? Try Renting Out Your Textbooks
That difference is reflected both in price and flexibility at Chegg.com, which offers more than four million books in various formats.
Chegg is very rapidly becoming the leading student connected learning platform.
So if you look at Chegg today, or if you look at LinkedIn today, there are three forms of monetization, and three distinct audiences you are getting money from.
Unlike Chegg, CBR has been profitable since 2009.
FORBES: Looking For A Nice Annuity? Try Renting Out Your Textbooks
"I realized (this concept) had the potential to disrupt the textbook market, " says Phumbhra, 33, who teamed with the Cheggpost founders and helped take the concept national under the name "Chegg" (a combination of "chicken" and "egg") in December 2007.
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