But the Jockey Club introduced "interim amendments", which include allowing jockeys to check for messages during racing in a designated area.

BBC: SPORT | Other Sport | Horse Racing | Jockeys in walk-out

Like the rest of us, Gaylord has sat in movie theaters and witnessed that annoying glow as people in row after row check their cellphone screens for messages even while the film is playing.

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Since the Cingular network is so fast (and the Causerie IM client can be set to check for messages as frequently as you like) he's able to receive messages from work in near-real time.

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Compelled in those moments to comply with the overpowering messages and urges your brain is sending you, you give in a check once again.

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In August 2006 they nabbed their first customer, providing JM Family Enterprises, the largest distributor of Toyotas in the U.S., with a way for employees to check into a centralized database via text messages after hurricanes.

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