The survey revealed that men are less likely to snoop, with only 25% saying they would check e-mails and 39% happy to sneak a peek at text messages.

BBC: Snooping goes hi-tech

All you really want is to get out of the store and start using that shiny new phone to play games, check e-mails, share photos and take advantage of the plethora of fun and functional apps on the market.

FORBES: The Mobile Data Economy: How Much Data Do You Need To Buy?

Unlike the data we use to surf the Internet and check our e-mails, which can be slowed down and not affect the results, streaming video services need to be able to stream at a certain data rate and while some dropped packets can be tolerated, at some point the movie becomes jerky on the screen, and sometimes entire sections drop out.

FORBES: AT&T Data Cap Puts Squeeze On Netflix, AppleTV

Otherwise-sane people check their smartphones obsessively, even during pre-dinner drinks, and send e-mails first thing in the morning and last thing at night.

ECONOMIST: Schumpeter