"People think even more so than ever that colleges cheat all the time, " said Keith Strudler, director of Marist's program.
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Why cheat, after all, when only cheap medals and local bragging rights are at stake?
He always joked that a tell-all would cheat him out of song material.
If you are an honest coach, you may still be inclined to cheat in recruiting if you think all of your main competitors are cheating.
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More troubling, all this complexity is driving people to cheat.
Two-thirds of UK children feel under pressure to cheat at sports because of a "win-at-all-costs" culture on the playing fields, a survey suggests.
Or they might give mixed signals, such as, "Get A's at all costs, " but "Don't cheat, " fostering the kind of stress that can lead to cheating.
Also, former dopers such as rider David Millar and Armstrong's former teammate Jonathan Vaughters, who now runs his own professional team, are working to change the culture which led them all to think they had no choice but to cheat to stand a chance.
In a game, we may find the fighting tedious, or the storyline dreary, or the never-ending grind to reach higher levels in World of Warcraft just too much trouble, and so we use some sort of cheat to jump ahead in the game's timeline, maybe all the way to the conclusion.
All those baseball players being denied the Hall of Fame because they used drugs to cheat probably offered themselves the same justification.
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