Eventually, says Gruber, his fermenting process will be adapted to use corn stalks or wheat straw--known as stover and now sold as cheap animal feed or plowed back into soil--to further knock down the cost.

FORBES: Magazine Article

The 2010 World Cup organisers also revealed that South Africans will get cheap tickets to watch the 2010 World Cup on home soil.

BBC: Eto'o face of 2010 World Cup