"Our message is that this is only for DVDs that you own, " Chasen says.

FORBES: Magazine Article

Chasen stepped aside and Wiedemann, a Zell-backed board appointee, recommended Henderson to run the business.

FORBES: No Free Lunch

Idine was the creation of one Melvin Chasen , 74, who launched the company in 1984 under the name Transmedia Network .

FORBES: No Free Lunch

The goal, says Real Networks Vice President Jeff Chasen, is to do away with space-consuming discs and let users create a backup copy of their video collection.

FORBES: Magazine Article

Chasen's barter idea: Buy discounted magazine and newspaper ad pages in bulk and trade them to restaurants for dining credits, which would then be sold to diners for cash.

FORBES: No Free Lunch

On the credit side Chasen was doing pretty well.

FORBES: No Free Lunch